Back in December, GrowthLab’s sister site I Will Teach You To Be Rich launched a new course called Teach Yourself Anything. We did it with a five-day email sequence and a 5,000-word sales page. Even though we launched it quietly — no webinar, no three-week buildup — this $199 product made more than six figures in less than a week.
Before I joined the product team here at IWT and GrowthLab, I always used to look at those massive sales pages in awe and think, “HOW did they do that!?” Does our CEO Ramit Sethi do it all himself? How does one get so many readers to want the product?
A few months ago, I got to be a fly-on-the-wall during our entire sales page writing process for a new product we’re creating. I observed and took notes on everything — from how our writers brainstorm and outline, to how Ramit labors over a single paragraph until it hits the perfect emotional chord.
Like a good sales page, IWT’s writing process has a beginning, middle, and end. I pulled one game-changing insight for each phase — each one helping us build a closer connection and making an emotional connection with the reader.
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